With a keen eye for detail, I specialize in crafting logos, experimenting with type, building flexible colour palettes and intentional creative direction to design complete visual systems that not only capture values but tell authentic brand stories. Executed across all platforms from digital, print, social to experiential, I work using a purpose-driven approach, putting the human behind the brand story at the core.

Previously Senior Designer at Sid Lee and Wealthsimple, I have designed and art directed for a diverse range of campaigns such as Mad Love for Canada Women’s Basketball, Tentree Rebrand 2020, Indigenous-owned makeup brand, Cheekbone Beauty and most recently Doordash. With my work being recognized in Marketing Mag, Applied Arts, RGD and Under Consideration, I am known for pushing the boundaries of what’s expected, bridging my passion for analog with cultural identity to create resonating campaigns that touch the world.

Currently I work as a hybrid Senior Designer/Art Director at Hard Work Club, a studio and design collective who seeks to change the way things have traditionally been done in the industry to make way for the next generation of makers in this fast-changing world. Now full-time in Toronto, I’ve also worked in New York and Mexico City, immersing myself in culture, observing, experiencing and actively on the pursuit of designing for a more inclusive tomorrow.